About Self Plus Plus

About Self Plus Plus

The story of Self Plus Plus goes back to 2017, where founder and CEO Jonathan Laloz was approached by his close friend about getting her son, James* who is “Level 3” ASD, to work in the Finny Migs LEGO® store he runs.  She was upset that a psychologist’s report stated that James would never be able to work or become independent, and that his IQ was below average.  Having known James for his whole life, Jonathan didn’t believe the accuracy of the report, especially given the short amount of time the psychologist actually spent with James, and agreed to have him work in the store on a part-time basis.

James started off completing simple tasks, such as counting the pieces of LEGO® to be packed into orders and separating LEGO® pieces from their sets so they could be sold in the store.  Over time, James expanded his skills and knowledge to a point where Jonathan was able to leave him in charge of the day-to-day operations of the store while he was interstate travelling for the business, in addition to training new staff on how to operate the business and handling anomalies with orders when they occurred.

In December 2019, Jonathan was participating in a brainstorming session with some other business owners he knew when he got the idea to start a new business to help others like James.  Having a background in IT programming, Jonathan created the name Self Plus Plus as a play on the programming language C++, which is an improvement on the C programming language, where Self++ empowers people to improve themselves and achieve their goals and dreams.

* – Not his real name

Meet Our Team

Jonathan Laloz International Autism Employment Coach, Speaker and Author

Jonathan Laloz

Jonathan has worked in numerous industries over the past 20 years, and has experience as an employer in both the public service and private enterprise.

Jonathan’s areas of expertise are Accommodation Advice, Budgeting Help and Work Assistance.


Doris Blowers

Doris has almost 20 year’s experience as a parent, and has also run several small businesses in that time.

Having two sons participating in the NDIS has given Doris a wealth of experience on how the system works. Doris is also currently working towards a Cert IV in Community Service.

Doris’ areas of expertise are NDIS Access, Personal Mentoring and Social Access.

Cat sit on a sofa

Mr Tiggles



We envision a world where people who have an intellectual and/or developmental disability are able to lead a fulfilling life achieving everything they set out to achieve.


By 2030 we will have helped 1000 neurodiverse people per year throughout Australia to achieve an independent lifestyle through coaching, training and support work.